👨‍💻Solutions Brought by Blockchain Technology

1、Breaking Centralized Monopolies to Achieve Fair and Transparent Value Distribution

1）The Power of Decentralization

The traditional entertainment industry is highly centralized, with major entertainment companies, studios, record companies, and distribution platforms often controlling industry resources and having significant influence. Content creators typically rely on these intermediaries to bring their works to market, but these entities dominate content distribution and revenue allocation, resulting in significantly reduced income for creators. Blockchain’s decentralized nature brings transformative potential to this scenario.

Through blockchain, content creators can establish direct connections with consumers without relying on intermediaries. Creators can upload their works to a blockchain platform and directly sell or rent them to consumers, which not only simplifies the distribution process but also ensures transparent income distribution. For instance, blockchain platforms can use smart contracts to automatically allocate revenues from the work to creators, production teams, and other stakeholders, ensuring that all participants share in the earnings fairly. This decentralized model not only enhances creators’ income shares but also incentivizes more original content creation, promoting innovation and growth in the entertainment industry.

2）Transparent Value Distribution Mechanism

Blockchain technology provides a transparent and immutable ledger record, where all transactions and revenue distributions can be recorded and traced on the blockchain. Users can clearly see the destination and purpose of each payment, which helps build trust. In handling copyright fees and royalties, for example, this transparent distribution mechanism can effectively avoid disputes caused by information asymmetry in the traditional industry.

2、Technical Support for Copyright Protection

1）Immutable Copyright Records

One of the core strengths of blockchain is its immutability, meaning that once copyright information of a work is recorded on the blockchain, it cannot be forged or altered, providing strong technical support for copyright protection. With blockchain, content creators can permanently record the originality and copyright ownership of their works in the form of digital fingerprints. Anyone can verify the authenticity and ownership of the work through the blockchain.

For example, a creator can immediately upload a completed work onto the blockchain and generate a unique digital fingerprint, proving the originality and publication time of the work. This immutable record effectively deters piracy, as pirates cannot forge or alter these records, and consumers can easily distinguish between pirated and legitimate works.

2）Automatic Execution of Smart Contracts

智能合約是區塊鏈技術的重要組成部分，它們可以預設好合約條款並在滿足條件時自動執行。娛樂行業可以利用智能合約來簡化版權管理和授權流程。例如，當壹部電影或音樂作品被消費時，智能合約可以自動計算並分發版稅給創作者、制作公司和其他權益持有者。這種自動化的流程不僅提高了效率，還減少了人為幹預和誤差，從而進壹步保護了創作者的權益。

3）Curbing Piracy and Infringement

With blockchain’s smart contracts and immutability, the entertainment industry can better prevent piracy and infringement. For example, blockchain can generate a unique identifier for every legitimate piece of digital content and verify the legality of the content during each transaction. If unauthorized copies appear on the market, the blockchain system can automatically detect and block their transactions, preventing piracy at its source.

3、Business Model Innovation: The Rise of NFTs

1）Unique Ownership through NFTs

NFTs (Non-Fungible Tokens) are a significant application of blockchain technology in the entertainment industry. Unlike traditional cryptocurrencies, NFTs represent unique digital assets, such as artworks, music, videos, and in-game items. These assets are one-of-a-kind and non-interchangeable, with their ownership recorded on the blockchain. This means that each NFT is unique and can be collected, traded, or displayed.

For artists and content creators, NFTs offer new avenues for creation and monetization. By minting digital works into NFTs, creators can directly sell these works on blockchain platforms and continue to receive income through secondary market transactions. NFTs endow digital artworks and other digital assets with unique value, granting virtual world content scarcity and collectible worth.

2）Integration of Games and Virtual Assets

In the gaming industry, NFTs have introduced new business models as well. Players can buy or earn in-game items, characters, or land in the form of NFTs. These virtual assets can not only be used in the game but also traded on the blockchain, generating real economic value. For example, some blockchain games allow players to own virtual land as NFTs and earn income through leasing or developing these lands. This model enhances players’ engagement and gaming experience while creating more business opportunities for developers and players alike.

3）Cross-Platform Asset Liquidity

Traditional digital assets, such as in-game items or virtual currencies, are typically confined to specific platforms or games, lacking liquidity. Blockchain and NFT technology break this limitation, allowing digital assets to circulate across different platforms. For instance, an NFT item acquired in one game can be used or traded in another game that supports the same blockchain technology, greatly enhancing the value and user experience of virtual assets.

4、Blockchain-Driven Community Co-Building and Co-Governance

Decentralized Autonomous Organizations (DAOs)

Blockchain technology has also brought changes to governance models in the entertainment industry. Through Decentralized Autonomous Organizations (DAOs), participants in the entertainment industry can collectively decide the future direction of the platform. DAOs are an organizational form based on blockchain, where all decisions are executed through smart contracts and community voting, without a traditional centralized management layer.

In the entertainment industry, DAOs can be used to manage fan communities, content review, copyright dispute resolution, and more. For example, fans can use DAOs to vote on decisions for a film or music project, such as selecting the director or scriptwriter for the next sequel, or determining the allocation of community funds. This model of community co-building and co-governance not only enhances user engagement but also makes platform operations more democratic and transparent.